The premium smartphone market in India grew 36 p.c year-on-year in 2024, in line with a report by CyberMedia Analysis (CMR). Samsung was the highest premium smartphone model final 12 months, whereas Apple was certainly one of 5 high smartphone manufacturers within the nation, as the corporate’s share soared by 72 p.c in This autumn 2024. Then again, the finances and midrange segments grew by 1 p.c and fell by 7 p.c, respectively. The decline of 2G smartphones continued, with a drop of twenty-two p.c YoY in 2024.
Vivo Led Indian 5G Smartphone Market in This autumn 2024
Based on the analysis agency’s newest report ‘India Cellular Handset Market Assessment Report for CY2024’, the premium smartphone market within the nation (comprising smartphones priced between Rs. 25,000 to Rs. 50,000) grew by 36 p.c, whereas the super-premium phase (between Rs. 50,000 and Rs. 1 lakh) elevated by 10 p.c. The uber-premium phase (over Rs. 1 lakh) rose by a extra spectacular 25 p.c, in line with the market analysis agency.
The smartphone maker that witnessed the largest development in India in 2024 was Apple, because the iPhone maker broke into the highest 5 listing within the final quarter of 2024, with a 72 p.c YoY improve in market share. In the meantime, Vivo led the 5G smartphone market in This autumn 2024, with a market share of 19 p.c, with Samsung shut on its heels at 18 p.c.
In the meantime, Xiaomi (together with Poco) beat Samsung (16.9 p.c) and Vivo (16.7 p.c) with an 18 p.c market share, to change into the highest telephone maker on CMR’s leaderboard for 2024. Within the premium smartphone market, Samsung, Apple, and Vivo had been the highest three manufacturers final 12 months, with 28 p.c, 25 p.c, and 15 p.c, respectively.
Function Telephones, 4G Handsets Proceed to Decline
Each the 4G smartphone phase and have telephones with 2G connectivity noticed a decline of 59 p.c and 22 p.c, YoY in This autumn 2024, respectively. Then again, finances smartphones (priced beneath Rs. 7,000) grew by 1 p.c over the previous 12 months.
In This autumn 2024, Vivo led the market (18 p.c) with the Vivo T3x 5G, Vivo Y28s 5G, and VIvo T3 Lite 5G. Xiaomi was in second place (15.2 p.c), boosted by gross sales of the Redmi 13C 5G, Redmi A3x, and Redmi A4 5G. Samsung was proper behind Xiaomi with 15.1 p.c market share, in line with the CMR report. In the meantime, Carl Pei-led Nothing grew over 800 p.c within the final quarter, because of the Nothing Phone 2a collection and merchandise from its sub-brand, CMF.
Qualcomm’s Snapdragon chips powered one in three of all premium smartphones launched in 2024, whereas MediaTek-equipped smartphones notched a formidable 52 p.c market share. Midrange and high-end smartphones in the present day at the moment are obtainable with generative AI (GenAI) options, and CMR predicts that smartphone shipments in 2025 more likely to see single-digit development.
“As India’s smartphone market evolves in 2025, the premium phase (>INR 25,000) will proceed to develop, pushed by rising shopper demand. Smartphone OEMs will reposition their product methods from primarily hardware-centric to GenAI-centric product methods with a simultaneous deal with innovating within the value-for-money and reasonably priced smartphone segments to cater to mass-market demand,” stated Pankaj Jadli, Analyst at CMR.
About The Author
