A brand new app referred to as Protector launched right this moment in New York Metropolis and Los Angeles, providing on-demand armed safety guards and drivers beginning at $200 per hour, as considerations about private security rise following current high-profile violent incidents.
Why it issues: The service basically adjustments entry to non-public safety by making armed safety obtainable to most of the people by a cell app, although its excessive hourly charges might restrict widespread adoption.
Technical Options: Protector introduces a number of key improvements in private safety providers:
- Advance reserving system requiring 5-hour discover
- Alternative of auto sorts together with Escalades and Suburbans
- Customizable safety personnel gown codes
Market Influence: The service targets prosperous prospects with premium pricing and choices:
- Base price of $200 per hour consists of driver and guard
- Extra prices for additional safety personnel
- Customizable motorcade configurations obtainable
The app’s guards come solely from elite army and legislation enforcement backgrounds, together with Navy SEALs, SWAT groups, and Particular Operations Forces. All personnel are licensed to hold hid weapons and stay armed whereas on obligation.
“Extremely high-profile people like Elon Musk and Jeff Bezos have devoted full-time safety groups, however for most individuals, navigating safety choices is tougher than it needs to be,” says Nick Sarath, Protector’s 25-year-old founder and CEO.
Customers can customise their safety element’s look, selecting between “Enterprise Formal,” “Enterprise Informal,” or “Tactical Informal” gown codes. The service requires advance reserving of not less than 5 hours and presents numerous car choices from Cadillac Escalades to Chevrolet Suburbans.
The app has gained vital consideration on social media, with viral TikTok movies exhibiting influencers utilizing the service throughout New York Style Week producing thousands and thousands of views. One video showcasing airport pickup service has reached 11.2 million views.
Trying forward, Protector plans to broaden to extra main cities whereas sustaining its strict vetting course of for safety personnel.
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