
Sony unveils its newest flagship OLED tv, the Bravia 8 II (often known as the “Bravia 8 Mark II” or mannequin “XR80M2”). This premium TV represents the following evolution in Sony’s OLED lineup, succeeding the extremely regarded A95L from 2023. On this walkthrough, we’ll discover the 5 key elements that make this TV vital, from its superior show know-how to its place in Sony’s evolving product technique.
Evolution, Not Revolution: The Subsequent Step in Sony’s OLED Journey

The Bravia 8 II arrives as Sony celebrates the twentieth anniversary of its Bravia TV line. Somewhat than making a dramatic leap to new panel know-how, Sony has continued refining its strategy with an improved model of Samsung Display’s QD-OLED series. This strategic alternative builds on the strengths of the earlier A95L mannequin whereas delivering significant enhancements in brightness and shade replica. The brand new mannequin retains what labored earlier than however pushes efficiency additional, sustaining Sony’s fame for premium image high quality with out reinventing the wheel.
Brighter, Bolder: Enhanced Show Efficiency

On the coronary heart of the Bravia 8 II is its latest-generation QD-OLED panel paired with Sony’s superior processing applied sciences. Probably the most spectacular improve is available in brightness functionality – providing 50% extra brightness than the present WRGB OLED-based Bravia 8, and between 25-125% brighter than the A95L, relying on the supply. This vital increase means higher HDR highlights and improved efficiency in vivid rooms the place OLED TVs have historically struggled. Sony’s built-in temperature sensor with XR Distinction Booster 15 know-how controls brightness on the pixel degree, sustaining excellent blacks whereas pushing highlights for that jaw-dropping distinction OLED is legendary for.
Past the Display: Audio Innovation

Sony continues its distinctive strategy to TV audio with Acoustic Floor Audio+ know-how, which transforms all the display screen right into a speaker utilizing specialised actuators. This creates a extra immersive expertise the place sound seems to return immediately from the on-screen motion. The two.1.2 channel speaker system delivers 40W of energy and helps a formidable vary of audio codecs together with Dolby Atmos. For these eager to increase their audio setup, the “Acoustic Heart Sync” characteristic integrates with suitable Sony soundbars, utilizing the TV as a middle channel for enhanced dialog readability and improved sound localization.
Gaming-Prepared: Options for Interactive Leisure

The Bravia 8 II comes absolutely geared up for next-generation gaming. Variable Refresh Price (VRR) prevents display screen tearing, whereas Auto Low Latency Mode (ALLM) routinely switches to a low-lag setting when a recreation supply is detected. Excessive Body Price help allows clean 4K gameplay at 120Hz, and devoted FPS and RTS image modes are tailor-made to completely different recreation varieties. These options work collectively to cut back enter lag, eradicate visible artifacts, and optimize image high quality particularly for gaming content material, making this TV as interesting to avid gamers as it’s to film lovers.
Strategic Positioning: Discovering Its Place in Sony’s Lineup

Curiously, the Bravia 8 II isn’t positioned on the absolute prime of Sony’s whole lineup – that spot belongs to the Bravia 9 Mini LED TV. This twin flagship strategy provides shoppers selections primarily based on their viewing preferences and setting. Accessible in 55-inch and 65-inch sizes (with no 77-inch mannequin introduced but), Sony has indicated the Bravia 8 II can be extra inexpensive than the A95L was at launch, doubtlessly making this premium OLED technology accessible to extra shoppers. This strategic pricing, mixed with efficiency enhancements, suggests Sony is working to strengthen its place within the aggressive high-end TV market towards rivals like LG, Samsung, and Panasonic.