
International foldable smartphone shipments fell by 1 p.c year-on-year (YoY) within the third quarter (Q3) of 2024, based on a market analysis agency. The market is reported to have skilled a dip for the primary time after six consecutive quarters of development. Samsung had the most important market share within the foldable smartphone market globally, adopted by manufacturers akin to Honor, Huawei, Motorola, and Xiaomi. The latter recorded the very best YoY cargo development amongst foldable manufacturers courtesy of its foldable smartphone launches exterior of China.
International Foldable Smartphone Shipments
In response to a report by Counterpoint Analysis, Q3 2024 marked the first-ever decline in world foldable smartphone shipments. Samsung’s poor efficiency of its flagship Galaxy Z Fold 6 and Galaxy Z Flip 6 is attributed as one of many potential causes behind this decline. Regardless of this, the South Korean expertise conglomerate had a market share of 56 p.c — delivery extra gadgets than its rivals by an enormous margin.
The info comes from Counterpoint Analysis’s International Foldable Smartphone Market Tracker.
International Foldable Smartphone Shipments in Q3 2024
Photograph Credit score: Counterpoint Analysis
Nevertheless, by its personal requirements, Samsung’s unit shipments witnessed a 21 p.c YoY lower. Its lowering numbers in China, courtesy of the emergence of assorted manufacturers and merchandise, resulted within the firm having solely an 8 p.c market share within the nation. It is usually reported to be going through robust competitors in North America from Motorola’s latest Razr collection, whereas Honor’s foldable smartphones are additionally stated to be giving it a troublesome combat within the Western European market.
Huawei was reported to be the second-biggest participant within the world foldable smartphone market with a 15 p.c share, up from 13 p.c in comparison with the identical interval final 12 months. Though it launched a number of experimental fashions such because the Nova Flip and the Mate XT Ultimate Design which noticed decrease shipments, the corporate goals to drive development with the launch of the Mate X6 this month.
Honor and Motorola grabbed the third and the fourth spots within the record with 10 p.c and seven p.c market shares, respectively. Counterpoint notes that each manufacturers had been among the many quickest rising in Q3 2024 courtesy of flagship smartphone launches in latest months. Xiaomi recorded the very best YoY cargo development amongst foldable manufacturers at 185 p.c. It additionally had a 6 p.c market share — its highest since getting into the foldable smartphone market in Q1 2021.