
Samsung will quickly introduce a subscription service for Galaxy units, the corporate reportedly introduced on the Shopper Electronics Present (CES) 2025 in Las Vegas on Tuesday. Following its introduction, clients can “lease” Galaxy smartphones that leverage artificial intelligence (AI). The service, dubbed AI Subscription Membership, is reported to additionally embrace Ballie, Samsung’s AI rolling robotic companion, which debuted in 2025 however is but to be made accessible to shoppers.
Samsung AI Subscription Membership Entails Recurring Month-to-month Charge
According to the South Korean publication ETNews, Han Jong-hee, CEO of Samsung Electronics at CES 2025 introduced the AI Subscription Membership. It can reportedly allow clients in South Korea to successfully lease a Galaxy smartphone or different eligible AI units by paying a recurring month-to-month charge.
Nevertheless, it didn’t reveal which units will probably be a part of the service and whether or not its upcoming flagship Galaxy S sequence handsets would even be accessible beneath the programme. It additionally stays unclear if the AI Subscription Membership will probably be made accessible outdoors of South Korea.
The service was launched within the firm’s house turf final month however is at present restricted to house home equipment solely. It permits shoppers to lease merchandise comparable to AI-powered TVs, fridges, and washing machines with none upfront price. They’ll additionally go for restore and upkeep providers together with the system. As per the report, Samsung’s AI Subscription Membership accounted for 30 % of all the buyer digital items offered by the Samsung Retailer within the subsequent three-week interval, with clients offering optimistic suggestions.
Along with smartphones, the South Korean expertise conglomerate can even make Ballie eligible for subscription within the first half of 2025. This transfer is reported to decrease the preliminary upfront price of the product and make it inexpensive for shoppers. Samsung additionally reportedly confirms the launch of the AI companion robotic, and it will likely be initially accessible for buy within the US and South Korea, bolstering its “one-family one-robot” ambitions.
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