Lock display screen platform Glance introduced in the present day that it’s launching a brand new generative AI-based procuring expertise. It’ll recommend totally different outfits on a consumer’s personalised avatar. The corporate is partnering with Google to make use of the corporate’s Gemini fashions and Vertex AI to deploy the expertise.
Individually, the corporate additionally bought recent backing from Google — which was already an investor — in keeping with folks conversant in the matter. Look and Google didn’t touch upon the funding particulars.
Look mentioned that it’s already experimenting with the new-gen AI-powered expertise within the U.S. by a brand new app referred to as Look AI. The startup plans to roll out this expertise to all customers within the U.S. and India within the coming months.
Google is making an attempt to have extra firms use its Gemini and Cloud platforms for AI implementation in India. The corporate can be investing in startups in parallel. Most just lately, it backed the webtoon platform Toonsutra.
Look’s CEO, Naveen Tiwari, mentioned that the app’s mannequin understands trend traits and personalizes recommendations for you.
“Consider this expertise as wanting by a trend journal with the most recent attire, the place you’re the mannequin on every web page,” Tiwari mentioned.
Tiwari added that the corporate desires to construct a discovery engine and a feed so to discover totally different gadgets — and purchase those you want essentially the most.
Customers who obtain the app should add a selfie of themselves, choose their gender, hair size, and ethnicity, and specify their physique sort in the course of the onboarding course of. Subsequently, the app will generate a mannequin for you utilizing AI. Look will then present you totally different seems to be in your lock display screen. You’ll be able to faucet on a button on the lock display screen to see some recommendations from the net that match the AI-generated avatar’s attire.
Look fetches these outcomes from the ecommerce websites it has partnered with. At launch, the corporate mentioned it has 400 companions. The startup takes a reduce if the shopper completes a purchase order because of affiliate hyperlinks.
Within the Look AI app, customers can scroll by a number of outfit recommendations and even put them on the lock display screen. On the app, other than attire, you’d additionally get recommendations about different gadgets current within the scene, reminiscent of a guitar or a candle. However in the meanwhile, you’ll be able to’t buy them. Sooner or later, customers will have the ability to tune their recommendations utilizing an upvote/downvote-like mechanism together with utilizing chat to search out inspiration for a particular look.
Look, which has over 300 million energetic customers in markets like India, Japan, and Indonesia, primarily shows its content material on Android-powered telephones’ lock screens. Whereas India is the most important consumer base for the corporate, it piloted its lock display screen answer in the U.S. last year in partnership with Motorola. The corporate has began making inroads into displaying this content on smart TVs as well.
Corporations and startups are attempting to resolve personalization within the ecommerce world by AI-powered search and agents, beginning with tech giants like Google and Amazon. Look goals to be an app that evokes customers to purchase garments.
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