Kerry Washington is increasing her angel funding portfolio, serving as lead investor within the pre-seed spherical of the marriage market Cheersy.
Cheersy, which was based in 2024 by Amy Shack Egan, helps {couples} discover day-of service marriage ceremony coordinators and has raised a complete of $550,000, from different buyers together with Christina Tosi, the founding father of Milk Bar; Jennifer Gilbert, founding father of Save the Date; and Joanna Rosholm, the previous press secretary to First Woman Michelle Obama.
Washington didn’t instantly reply to our request for remark.
Shack Egan mentioned she met Washington by the actor’s director of social influence. They each attended a cocktail party in Los Angeles the place Shack Egan struck up a dialog. By the tip of the dinner, the director of social influence supplied an introduction to Washington as a attainable angel investor. Washington has been making a reputation for herself as an angel investor alongside other Hollywood titans edging their means into the world of startups.
She’s an investor within the social website Spill, a Black-owned various to X. She’s additionally backed the consuming dysfunction treatment startup Equip and, in response to Pitchbook, has reduce checks into the charity fundraising platform Omaze, the healthcare firm Solv, and was as soon as an investor in The Wing.
“The dinner was just a few days after I used to be purported to fly house, however I knew I wanted to be in that room of energy gamers,” Shack Egan advised TechCrunch. “I prolonged my journey and went to the dinner.”
From there, Shack Egan handled the remainder of the fundraising market, an expertise she known as difficult. “I didn’t know what I didn’t know. I mentioned sure to all the pieces. Jumped on a flight. Obtained strung alongside, advised no, and put my foot in my mouth extra instances than I can depend,” she mentioned.
That is Shack Egan’s second enterprise. She additionally based marriage ceremony planning enterprise, Fashionable Insurgent, launched in 2015. She based Cheersy as a result of Fashionable Insurgent was getting so many requests for day-of marriage ceremony coordination, which means having somebody ensure that the marriage is operating easily the day it occurs.
“Day-of coordination is probably the most booked marriage ceremony planning service, and so I responded to requests for this service we didn’t supply with handpicked suggestions,” she mentioned, including that she then realized that her providing suggestions might merely be constructed right into a market enterprise. The results of that was Cheersy, which, she says, has an analogous mannequin to Airbnb
{Couples} search for vetted matches that match their price range, imaginative and prescient and vibe, looking out by date, value, and specialty. Then, the 2 events can e-book a name and, if all the pieces is a match, the couple can e-book the expertise.
Shack Egan thought of her small enterprise background a power, however mentioned it was not the “best tablet to swallow” for buyers who have been in search of Large Tech corporations on her resume.
“The fundraising journey could be so lonely and an actual knock in your psychological well being,” she continued.
She joined the Energy to Pitch program, which helped join her with extra folks within the startup world. The corporate will use this contemporary capital to boost the options on the reserving platform, and make some hires, equivalent to a person expertise designer. Shack Egan additionally desires to up the advertising and marketing price range a bit and usher in a group supervisor as the corporate seeks to develop into six new cities within the upcoming months. It’s at present supplied in New York Metropolis and Hudson Valley.
“I began on this trade in 2015 as an occasion freelancer,” Shack Egan mentioned. “I do know the ache factors of this job personally. I really like the concept we’re making the expertise of being somebody that works within the marriage ceremony trade, in such a tricky — and infrequently, thankless job — extra supported and extra enjoyable.”
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