HP introduced Monday it was rebranding its shopper and business PC portfolios in a bid to streamline its product choices. Beneath the rebranding initiative, HP’s shopper PC lineup will now include a single prefix, “Omni,” adopted by a signifier representing the product class. All laptops will carry the “OmniBook” moniker, whereas all-in-one desktops will tackle the “OmniStudio” branding. Conventional desktops, however, will probably be referred to as “OmniDesk.” HP additionally introduced the evolution of its business PC manufacturers to HP EliteBook and HP ProBook.
Whereas the corporate’s shopper laptops will tackle the “OmniBook” prefix, its gaming laptops will proceed to launch below the prevailing Omen model, HP confirmed in a press launch.
Along with the buyer portfolio, HP confirmed that it was streamlining the naming conventions for its business PC manufacturers, HP EliteBook and HP ProBook, to realize a “extra cohesive and constant portfolio.”
Alongside the branding modifications, every HP machine will now embrace a quantity in its branding to ascertain hierarchy of merchandise. Decrease-end merchandise within the portfolio will start with the quantity ‘2′ and can go up until ‘10′, represented by an “X”. HP stated that shopper PCs will carry odd numbering (3, 5, 7), whereas business PCs will include even numbers (2, 4, 6, 8) of their names.
“The numbering system will assist clients shortly perceive the hierarchy of the portfolio, with greater numbers indicating elevated efficiency and superior options,” HP stated.
HP’s high-end premium choices, however, will include the “Extremely” moniker as an alternative of a quantity. Moreover, the corporate may even utilise descriptive modifiers to ascertain distinction between totally different type elements, akin to “Fold” for twin screens and “Flip” for convertible PCs.
The corporate additionally launched a brand new emblem for its AI PCs. The HP AI Helix emblem will probably be current on the corporate’s AI-powered PCs, which can include options akin to HP AI Companion and Poly Digicam Professional. The corporate additionally stated its AI PCs will probably be geared up with safety in opposition to AI-generated threats.
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