Creating company coaching movies for software program is a time-consuming ordeal, particularly if you happen to’re a corporation with a whole lot of software program licenses. Coaching movies can assist get workers up to the mark, however they’re an enormous elevate. They typically take complete groups to supply.
Tel Aviv-based entrepreneur Yoav Einav thought there may be another, cheaper method to create software program coaching movies. So he teamed up with a good friend, Dan Sahar, to attempt to construct it. In 2020, their venture grew to become a startup: Guidde.
Guidde makes use of AI to routinely create video clips that instruct viewers on tips on how to use completely different purposes. It really works by capturing a consumer’s in-app exercise, after which reworking the recording right into a video with a “storyline.”
Guidde-created movies can optionally function an AI-generated voice in a desired language, background music, and tags that spotlight key features of a software program app’s performance. Guidde additionally affords primary video enhancing instruments with results akin to movement transitions, body timing adjustment, and cropping.
You may be questioning: Do folks truly watch coaching movies? It’s a good query. According to a 2019 Kultura survey, 67% of workers admit to not giving in-house coaching movies their full consideration, as an alternative skimming the movies or listening to them whereas doing one thing else.
Einav thinks it’s a two-pronged problem. Typically, he mentioned, coaching movies aren’t very compelling — the manufacturing high quality isn’t significantly excessive. On prime of that, the movies are usually buried in tough-to-navigate interfaces.
That’s why, in latest months, Guidde has dipped a toe into video suggestions, launching a function referred to as Guidde Broadcast that delivers customized content material to an organization’s employees. Einav described it as a “Netflix for organizations” — a method to drive software program engagement by offering contextual, “just-in-time” coaching content material inside a consumer’s workflow.
Guidde is on a gradual constructive development trajectory, in keeping with Einav, having elevated income by 4 instances within the final 12 months. The corporate’s platform now serves over 100,000 customers throughout 2,000 organizations, together with American Eagle Outfitters, Carta, and Nasdaq.
This month, 35-employee Guidde secured $15 million in new funding in a spherical led by Qualcomm Ventures. Bringing the startup’s complete raised to $30 million, the brand new money will likely be used to broaden Guidde’s localization instruments, enterprise gross sales and buyer success groups, and international market presence, Einav mentioned.
“We now have been in a position to climate the storm to this point, and proceed to take a conservative and humble strategy to our funds — a technique that has confirmed efficient to this point,” he added. “We consider that the longer term lies in an answer that seamlessly combines creation and supply of extremely participating AI-driven and video-first content material. Our purpose is to guide this rising class and set the usual for clever, immersive content material experiences.”
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