Your relationship with Google Search is about to get difficult. That acquainted listing of blue hyperlinks you’ve been clicking via for the reason that dial-up days? It’s changing into as outdated as your aunt’s AOL e mail handle. Project Mariner (official announcement), Google’s new web-browsing AI agent formally introduced at Google I/O 2025, doesn’t simply discover info—it acts on it.
Whereas different AI chatbots merely speak about getting issues performed, Mariner rolls up its digital sleeves and handles the precise clicking, scrolling, and form-filling that eats up hours of your life. It’s a part of a broader wave of improvements—like Gemini 2.5 reaching free-tier users—that indicators Google’s push to show AI into a real private assistant, not only a intelligent search field.
When you’ve ever wished you possibly can clone your self to deal with your unending digital to-do listing, Mariner may be the subsequent neatest thing. This AI agent can juggle as much as 10 duties concurrently—reserving live performance tickets whereas researching trip leases and evaluating laptop computer costs quicker than you’ll be able to say “tabs for days.”
The Robotic Is Watching You (In a Good Method)
The cleverest a part of Mariner may be its “Train and Repeat” characteristic, which learns by watching you full duties. Present it find out how to seek for flights together with your most popular filters as soon as, and it remembers eternally—like that one pal who by no means forgets your espresso order, besides this one doesn’t count on birthday presents. As AI-driven search instruments like ChatGPT Search start to compete head-on with Google’s net dominance, options like this might redefine what we count on from our on a regular basis digital assistants.
Google has built-in Mariner with companions like Ticketmaster, StubHub, and Resy, which means the AI can full transactions that beforehand required your consideration. Don’t fear, although—it received’t spend your cash with out permission. Mariner pauses for approval earlier than confirming purchases, not like your impulsive late-night buying self.
Transparency appears baked into Mariner’s design. The agent exhibits you precisely what it’s doing because it navigates web sites, providing you with that barely unsettling feeling of watching another person use your laptop, however with the profit that you may bounce in anytime.
At $250 month-to-month, Google’s AI Extremely plan prices 12 instances greater than Google One’s Premium tier ($19.99/month) and 25 instances the basic workspace subscription ($9.99/month). That’s luxurious automobile fee territory for a digital assistant, focused at companies and energy customers relatively than informal browsers.
The query isn’t whether or not AI brokers will change how we use the web—it’s whether or not you’re able to admit how a lot senseless clicking and scrolling fills your day. When Mariner handles the digital busywork you’ve been drowning in, will you lastly write that novel, study Spanish, or simply discover new methods to procrastinate? The way forward for shopping may not be shopping in any respect.
About The Author
