Bewakoof Partners With Google Cloud to Bring AI-Powered Customised Fashion Capabilities to Its Platform

Bewakoof, the favored Indian attire model, has collaborated with Google Cloud to deliver the latter’s generative synthetic intelligence (AI) and machine studying capabilities to its platform. The Indian model unveiled the partnership on the Google Cloud Summit India, 2024. Bewakoof mentioned it’s utilizing applied sciences comparable to Gemini AI to allow the creation of recent content material, together with textual content, photographs, and code for the platform. One specific user-focused function might be an AI T-shirt designing instrument that lets customers generate customized paintings.

Bewakoof groups up with Google Cloud

Google Cloud is providing its generative AI tech stack to the Indian attire model to not solely introduce new options for customers but in addition to construct new capabilities for the platform. The corporate will use instruments to analyse tendencies, buyer preferences, and different information to generate modern T-shirt designs.

One of many user-oriented options, an AI-powered picture technology instrument that lets customers generate T-shirt designs utilizing textual content prompts, is presently reside on Bewakoof’s platform. In a put up on X (previously often called Twitter), the model posted a brief video highlighting the function. The platform lets each consumer have 40 makes an attempt to generate designs, which might then be added to a T-shirt with a color and match of their desire. Customers may tweak the AI instrument by selecting from completely different kinds and palettes instructed on the immediate display screen.

In our testing of the function, we discovered the T-shirts designed by AI had been priced at Rs. 549. Nonetheless, the costs could differ primarily based on T-shirt dimension and the complexity of the design. Notably, Bewakoof is a part of TMRW Home of Manufacturers, an Aditya Birla Group enterprise.