Amazon topped the good speaker gross sales in 2020 in India, leaving manufacturers like Google, Xiaomi, and Apple far behind, in keeping with a report by market analysis agency techARC. The good speaker section crossed 1 million shipments in India for the primary time in 2020. Amazon captured 79 p.c of the market share by quantity, whereas its market share by worth stood at 80 p.c. Xiaomi that entered the good speaker section final yr noticed fast-paced progress and took the second spot in market share by worth at 10 p.c.
Based on techARC’s newest findings, probably the most offered good speaker in India was the Amazon Echo Dot (3rd Gen) adopted by the Amazon Echo Dot (4th Gen) on the second spot. The Google Home Mini got here in third and Xiaomi additionally made an look within the prime 5 with the Mi Smart Speaker L09G. The Amazon Echo Dot (3rd Gen) with Clock took the fifth spot within the rating. The report says that good audio system price Rs 463.4 crores ($63.6 million) had been offered throughout 2020.
Lauding Xiaomi’s efficiency, the report stated that the corporate is witnessing a quick progress within the good speaker section. It shipped greater than 75,000 models and secured 8 p.c market share by quantity in simply the primary yr of its entry into the section. When it comes to worth, Xiaomi’s market share stood at 10 p.c. Nonetheless, the hole between Amazon and different good audio system from Apple, Google, and even Xiaomi was fairly important.
Apple’s good speaker vary, which incorporates the Apple HomePod and the Apple HomePod Mini, solely began promoting in India in October 2020. techARC says that Apple managed to rake in 2 p.c of market share by quantity in only one quarter. The analysis agency says that 84 p.c of Apple good speaker shipments had been of HomePod Mini.
techARC predicts that the good speaker class will publish an annual progress of greater than 35 p.c for subsequent 2-3 years as extra gamers foray into the section complimenting shoppers’ intent to purchase good audio system.
Is HomePod mini the most effective good speaker underneath Rs. 10,000? We mentioned this on Orbital, our weekly know-how podcast, which you’ll subscribe to through Apple Podcasts, Google Podcasts, or RSS, download the episode, or simply hit the play button under.
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