Talking at the SXSW conference in Austin, Texas, tech investor and entrepreneur Mark Cuban shared his ideas on how AI expertise can assist small companies outperform their competitors. In brief, he instructed the gang that AI was not the reply, in and of itself, however is supposed to function an help that may assist entrepreneurs by making it simpler to get began rising their companies and answering questions alongside the way in which.
Cuban recommended that right now’s entrepreneurs ought to spend “each waking minute studying about AI,” due to its potential.
“There’s a lot altering that quickly,” he mentioned, including that it’s totally different for established companies integrating AI in contrast with new companies simply getting off the bottom.
“It’s a lot simpler to begin,” Cuban defined. “It went from — means, means again within the day — $5,000 for a PC…to when you simply have a laptop computer and a connection to the web, you can begin something,” he continued. “Now, you may have a mentor — whether or not you employ Perplexity, Anthropic Claude, ChatGPT, Gemini — it doesn’t matter. You may have specialists.”
Whereas he admitted that there have been some issues with AIs that make errors and hallucinate, Cuban famous that human mentors and specialists “don’t at all times get it proper both.”
Regardless of the problems, the AI “specialists” can assist you perceive what you don’t know, and might help in different areas of operating a enterprise, like analysis, emails, and gross sales calls.
Nevertheless, Cuban cautioned the gang to not overly depend on AI.
“AI is rarely the reply. AI is the device. No matter expertise you may have, you need to use AI to amplify them,” he mentioned.
That is significantly true in inventive fields, the place AI is shifting into areas like artwork and writing.
“Lots of inventive folks assume, nicely, AI is gonna write all of the scripts,” Cuban famous, including. “AI doesn’t know a superb story from a nasty story. You could be inventive. AI can do the video — belief me, I can create AI-generated movies. They’re nonetheless gonna suck,” he mentioned.
“No matter expertise you may have, AI can amplify them. However not utilizing it means any person else goes to be amplifying their expertise — and that might be the distinction between getting forward of you or not,” Cuban mentioned.
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