Privateness-focused messaging app Signal has been flying excessive within the Dutch app shops this previous month, sitting many days as probably the most downloaded free app on iOS and Android for all classes, per information from a number of app-tracking platforms such as Sensor Tower.
The app has skilled surges in reputation by means of the years, typically in response to policy changes at rivals like WhatsApp or geopolitical events. That’s as a result of Sign has made a reputation for itself as a extra privacy-friendly choice — it’s operated by a not-for-profit basis (albeit one primarily based within the U.S.) relatively than a non-public enterprise recognized for monetizing information. Furthermore, Sign tracks minimal metadata.
In 2025, with a brand new U.S. president empowered by Huge Tech’s heat embrace, it’s common that digital privateness instruments are having a second — significantly in Europe, which has attracted President Trump’s ire.
However what’s eye-catching this time round is Sign’s prominence in a single very particular locale — the Netherlands.
In an interview with Dutch newspaper De Telegraaf final week, Sign president Meredith Whittaker famous that the variety of “new registrations” within the Netherlands have been greater this 12 months by an element of 25, although it’s not clear what the precise comparative time period is for this information.
When requested why the Netherlands has seen such development, Whittaker pointed to a mixture of things: “Rising consciousness of privateness, mistrust of huge tech, and the political actuality by which individuals notice how weak digital communication could be,” Whittaker mentioned.
Information offered to TechCrunch from app intelligence agency AppFigures charts Sign’s rise within the Netherlands. Per its information, it mentioned that Sign was the 365th ranked non-game iPhone app on January 1 within the Netherlands and it wasn’t displaying up in any respect within the high general apps listing. Then, beginning round January 5, it started to climb the charts within the Netherlands, and by February 2 it hit high spot general.
Sign has dipped out and in of the lead within the intervening weeks, spending round half of February on the summit — together with every day since February 22. Digging down into the info, AppFigures estimates that the whole variety of downloads throughout Apple and Google’s app shops amounted to round 22,000 in December (2024). This elevated to 99,000 in January, after which 233,000 by means of February — a 958% rise since December.
Whereas it’s doable that a few of this development might be attributed to Sign having a decrease saturation of downloads in comparison with different markets, the app’s sustained place on the high of the charts relative to similar-sized neighboring markets is notable.
“No different markets come near the Netherlands when it comes to development between December and February,” AppFigures advised TechCrunch.
For comparability, the closest are Belgium, which has seen downloads develop by greater than 250% since December; Sweden rising by 153%; and Denmark rising by 95%.
So why would possibly Sign be experiencing what one Redditor known as a “mass adoption moment” within the Netherlands, particularly?
Clear sign
Rejo Zenger, senior coverage advisor at Dutch digital rights basis Bits of Freedom, mentioned that whereas it’s tough to pinpoint one particular motive, he mentioned he’s not shocked.
Latest developments within the U.S. have seen the big platform providers fall in line behind the brand new Trump regime, and this has stoked vital public and media debate. Europe’s reliance on expertise belonging to large personal U.S. firms has been highlighted in that debate.
“The Dutch are, identical to many others, extremely depending on the infrastructure offered by extraordinarily dominant tech firms, largely from the U.S.,” Zenger advised TechCrunch. “What this implies, and the dangers that come from this, have been properly demonstrated previously few weeks. Consequently, the general public debate within the Netherlands has been comparatively sharp. The place previously this downside was solely mentioned on the extent of ‘which immediate messenger ought to I take advantage of,’ I really feel now we’re having the talk on greater ranges as nicely: ‘we should always eliminate this dependency.’”
In that context, the general public might be conflating dominance with information safety abuse. With firms like Meta usually being investigated and fined over information privateness practices, Sign would possibly seem the lesser evil: it’s primarily based within the U.S., however operated by a non-profit that guarantees to encrypt not solely message content material, but the metadata around it.
Vincent Böhre, director at Dutch privateness group Privacy First, additionally pointed to a media-driven enhance in consciousness and a broader shift in public opinion.
“Ever since Trump was re-elected within the U.S. a number of months in the past, there was loads of ‘bashing’ of Trump and [Elon] Musk in Dutch — and European — mainstream media, together with bashing of American Huge Tech firms, which now appear to be supportive of Trump,” Böhre advised TechCrunch. “Articles criticizing X [formerly Twitter] and Meta have been popping up in Dutch media in all places, resulting in a shift in Dutch public opinion: even individuals who by no means actually knew or cared about privateness and safety in social media, have now abruptly turn into keen on ‘privacy-friendly’ alternate options, Sign particularly.”
Sign of intent
Whereas the Netherlands is only one market of 18 million individuals in a European inhabitants of greater than 700 million, a surge in that market alone might be seen as a bellwether for sentiment throughout the continent, at a time when governments are searching for to deliver down privateness limitations.
Apple, for instance, just lately pulled end-to-end encryption from iCloud within the U.Okay. to counter authorities efforts to put in a backdoor.
Talking at RightsCon 25 in Taiwan this week, Whittaker reaffirmed a place she has acknowledged many instances in the past: Sign received’t compromise on privateness.
“Sign’s place on that is very clear –- we won’t walk-back, adulterate, or in any other case perturb the sturdy privateness and safety ensures that folks depend upon,” Whittaker said. “Whether or not that perturbation or backdoor is named client-side scanning, or the stripping of the encryption protections from one or one other options just like what Apple was pushed into doing within the U.Okay.”
Individually, in an interview with Swedish public broadcaster SVT, Whittaker mentioned that it wouldn’t acquiesce to a proposed new Swedish legislation requiring messaging app-makers to retailer messages.
“In follow, this implies asking us to interrupt the encryption that’s the basis of our whole enterprise,” Whittaker mentioned. “Asking us to retailer information would undermine our whole structure and we’d by no means do this. We might relatively depart the Swedish market fully.”
TechCrunch reached out to Sign for remark, however hadn’t heard again on the time of publishing.
About The Author
