Billy McFarland is again, with Fyre Competition 2. Scheduled to happen in Isla Mujeres, Mexico from Could 30 to June 2, tickets went on sale Monday, starting from $1,400 to a very brazen $1.1 million — regardless that no artists have been confirmed, and McFarland himself isn’t positive if he can legally depart the nation to attend, as he told the As we speak present Monday morning.
It’s actually surprising. Again in 2017, McFarland masterminded a wildly profitable viral marketing campaign for Fyre Competition, promising an ultra-luxurious music occasion within the Bahamas. Influencers flocked to put it on the market, however when friends arrived, they discovered FEMA tents, sad cheese sandwiches, and no working water. The debacle grew to become a defining second of influencer tradition gone improper, immortalized on Instagram. (Misplaced within the mayhem was Fyre Competition’s unique goal: to advertise Fyre Media, McFarland’s “Uber for the performing arts,” a platform connecting occasion organizers with musicians.)
McFarland’s ineptitude landed him in jail for fraud. However don’t be shocked if individuals once more purchase what he’s promoting. Advertising can overcome lots, with individuals desperate to be a part of a second, even when it means getting burned twice.
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