Apple introduced measures on Friday to make it simpler for music streaming apps on its App Store within the European Financial Space to tell customers of different methods to buy digital providers, because it appears to adjust to a European Union mandate.
The announcement comes weeks after the iPhone maker was fined EUR 1.84 billion ($1.99 billion or roughly Rs. 16,575 crore) by the EU for thwarting competitors from music streaming rivals by way of restrictions on its App Retailer.
The European Fee had mentioned in March that Apple’s restrictions constituted unfair buying and selling situations and that it ought to cease such conduct.
Following a 2019 criticism by Swedish streaming service Spotify, the Fee charged Apple final yr with stopping the Swedish firm and others from informing customers of cost choices exterior its App Retailer.
Apple on Friday mentioned it will allow music streaming app builders to ask customers to supply their e mail handle for sending them a hyperlink to the developer’s web site to buy digital music content material or providers, and to tell them about the place and the best way to buy objects in addition to the worth.
The corporate mentioned that the announcement offers “much more” flexibility to music streaming service apps, together with Spotify, which has 56 p.c share of the European market.
Spotify didn’t instantly reply to a request for remark.
Apple, nevertheless, mentioned the Fee’s choice doesn’t handle its potential to cost a fee for all of the instruments, applied sciences and ongoing providers it offers.
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