Apple Abandons Smart Ring Project to Prevent Cannibalisation of Apple Watch Sales: Report

Ever since Samsung launched its first-ever wearable ring — the Galaxy Ring — the hearsay mill has advised that Apple may additionally have plans to take action. Nevertheless, a brand new report highlights that the Cupertino-based tech large has deserted its plans for a sensible ring. That is mentioned to be in a bid to stop cannibalisation of the Apple Watch gross sales, which stays its major wearable gadget focussed on well being and health, and a companion for the iPhone.

Apple Sensible Ring Mission Deserted

Lately, Apple patents have been found for a sensible ring that might not solely be outfitted with well being and fitness-tracking sensors but in addition these targeted on higher hand detection on the Apple Imaginative and prescient Professional — the corporate’s first-ever combined actuality headset. On the time, it was advised that this sensible ring is also a screen-free different to the Apple Watch and would come at a decrease price. Nevertheless, that might not be within the firm’s plans anymore.

Bloomberg’s Mark Gurman reports that Apple has deserted its sensible ring mission. It is not “actively growing” a sensible ring that might serve to switch the Apple Watch as a low-cost different as a result of threat of the purported gadget cannibalising gross sales of the corporate’s smartwatches. Inside the firm, Apple Watch is taken into account a “chief” within the health monitoring business and has room to develop, as per Gurman.

Thus, the iPhone maker is reported to have determined to deal with its Apple Watch lineup as an alternative, which lately acquired new additions with the launch of Apple Watch Series 10 in September. It’s prone to stay certainly one of Apple’s core well being and fitness-focused wearable units.

In latest months, Apple has teased the event of a sensible ring by reportedly sending out surveys to prospects, together with Apple Watch homeowners. Whereas many of the questions revolved across the options and the battery lifetime of the corporate’s smartwatches, it additionally requested them in the event that they use sensible rings — a transfer that was regarded as a touch in the direction of a potential sensible ring being in growth on the time.