India’s smartphone market might cross the $50 billion (roughly Rs. 4.2 lakh crore) mark in 2025 and attain its highest-ever valuation, in response to claims by a market analysis agency. This progress is reportedly being pushed by a value-centric method adopted by unique gear producers (OEMs), together with a creating desire in Indian shoppers for premium gadgets with increased specs. Total, the nation’s smartphone market is predicted to witness a rise of 6 % year-on-year (YoY).
Indian Smartphone Market 2025 Predictions
In keeping with insights shared by market analysis agency Counterpoint Research within the India Smartphone Outlook report, the retail common promoting worth (ASP) of the Indian smartphone market might cross the $300 (roughly Rs. 26,000) mark for the primary time in 2025. That is stated to result in a notable milestone which is able to outcome within the total valuation of the market reaching $50.3 billion (roughly Rs. 4.3 lakh crore). Notably, the market was valued at $37.9 billion (roughly Rs. 3.2 lakh crore) in 2021, highlighting a pointy progress within the demand for smartphones within the nation.
Predicted Progress of Indian Smartphone Market in 2025
Photograph Credit score: Counterpoint Analysis
As per the report, shoppers now desire to go for gadgets within the now-highly aggressive premium (>Rs. 30,000) and ultra-premium segments and types like Apple and Samsung are main this shift. The Cupertino-based expertise big is predicted to see a excessive demand for its Professional fashions pushed by two causes — native manufacturing and decreased price. In the meantime, Samsung’s value-focused technique can also reportedly assist the corporate in promoting extra gadgets, particularly its flagship Galaxy S sequence.
The evaluation predicts that OnePlus additionally goals to extend its market share within the ultra-premium phase (>Rs. 45,000) courtesy of the launch of the upcoming OnePlus 13 on January 7. The China-based OEM additionally just lately addressed considerations associated to inexperienced line points on shows which is reported to have affected its market efficiency earlier this yr. It now presents a lifetime guarantee as a worry-free resolution.
However, manufacturers which have choices within the inexpensive class (Rs. 30,000-Rs. 45,000) akin to OnePlus, Oppo, and Vivo are reported to be attracting shoppers with superior digicam methods and refined designs. In the meantime, the premium phase is usually recommended to exceed 20 % market share in 2025.
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